Advertising device for letterheads, folders, and the like



Dec. 22, 1931. G, HmsH'soN 1,837,323

ADVERTISING DEVICE FOR LETTERHEADS, FOLDERS, AND THE LIKE Filed Dec. 18,1950 DOEJ ca. FINA/75175 Wnsm/vam/v, ac.

Patented Dec. 22, 1931 UNITED STATES? "PATENT OFFIC GEORGE WARRENHIRsnsoN, or NEW IBEDFORD, MASSACHUSETTS, ASSIGNOR o GEORGE H. REYNOLDS,01? new BEDFOBJDLMASSACHUSETTS 7 ADVERTISIIYG DEVICE FOR LETrEnnEAns,ronnnn's, AND Inn LIKE Application filed December 18, 19;;0. 'ser'iarno,503,2?9. 1

object is to provide a device in which a smalli card or tab is movablyattached to a main sheet such as a letterhead, folder or the like andwhich is connected thereto in such a man ner as to stand out from thebody of the sheet and shake or move aboutwhen the 10 letterhead orfolder is handled, thereby at- 1 tracting attention to theadvertisement, picture or other matter that may be printed on the frontsurface of the tab.

The invention is illustrated in the accom panying drawings, in which:

Figure 1 is a front view of a letterhead with the invention appliedthereto;

Figure 2 is a section on the line 2 2 of Figure 1 showing the tabpressed back toward the sheet;

Figure 3 is a side View showing the tab standing out from the sheet;

Figures 4, 5 and 6 illustrate different forms of cuts which may be madein the sheet to provide the arms to which the tab is secured; and

pasted or otherwise securedto the rear sur 40 face of the tab 11. .Thearms 12 may be a formed by cutting out the sheet 10 in different ways asillustrated in Figures 4:, 5 and 6. The arms 12 serve to hold the tab infront of the sheet and cause it to stand out fromthe front surfacethereof. These arms are out of such size as to be flexible and yieldablcso that the tab is more or less loosely connected to the sheet, with theresult that as the sheet is handled or moved about the tab is cause toshake or move and thereby attract To attach attention. The arms 12 aresufficiently-flex -ible as to permit the tab to be pressed back againstthe front face of the sheetso that it will not interfere when the sheetispassed into a typewriter or folded flat as for inser- ,55

vtion in an envelope. The; tab is preferably made of sufiicient size tocover and thereby conceal the arms 12 and the cut-out portion of thesheet from which the armsare formed.

Instead of cutting out the main sheet, the

flexiblearms may be formed as an integral part of the tab'and bentrearwardly thereof and secured tothemain sheet. Such an'arrangement isillustratedin Figure 7 in which the arms 120i are integral with thetablla, the arms being bent rearwardly and having their rear ends 14pasted or otherwise secured to the main sheet.

In some cases it may be preferable to form the arms from a narrow stripof paper or other suitable material separate and distinct from the mainsheet or the tab. Such an arrangement is shown in Figure 8 in'which theflexible arms 12?) are formed of a separate strip of material having theinterme+ diate portion 15 thereof secured to either the sheet 10 or thetab 116 and the end portions 16 thereof secured to the other part. Thisarrangement produces flexible arms connecting the sheet and tab, as inthe other forms described. The front surface of the tab is adapted toreceive printed matter'such as an advertise ment, picture,'trade slogan,etc., and as the l tab is more or less loosely connected to the s5sheet, it will shake or move about when the sheet is picked up orhandled. thereby attracting attention to the advertisement or othermatter thereon.

Having thus described the invention;- what is claimed as new and desiredto be se cured by Letters Patent is:

,1. An advertising device comprising, in combination, a main sheet ofpaper or the like having portions thereof cut out and bent forwardly ofthe sheet to form flexible arms integral with the sheet,'and a flat tabarranged in front of said sheet, said tab being of larger size than saidcut-out portion on the main sheet, said arms being secured to the rearsurface of said tab at spaced points, said arms normally causing saidtab to stand out from the main sheet but being suflicient- 1y flexibleto bend and permit the tab to move relative to the sheet and to bepressed against the sheet, said arms being foldable into the cut-outportions of the sheet, whenv thetab is pressed toward the sheet, saidtab having a fiat front surface for receiving printed or other matter. Vr

2. An advertisingdevice eomprising, in combination, a main sheet ofpaper or the like having portions thereof cut out and bent forwardly ofthe sheet to form flexible arms integral with the sheet, said arms beingar- ,ranged to be folded back into the openings I from which they arecut, a flat tab arranged in front of said sheet and in frontof saidcutout portions and covering the latter, 1 said arms being secured tothe rear surface ,ofsa'id tab, at spaced;points, said armsjnorinallycausingsaidtab to. stand out from the main sheet but being sufiicientlyflexible to bend and permit the-tab to move relativetothe sheet and tobe pressed against the sheet With the arms pressed into said openings,said tab having a fiat front surface thereon for rece1v1ng printed orother matter.

In testimony whereof I hereunto affix my signature.

GEORGE WARREN HIRSHSON.

